ShowTrust vs Endorsal
Endorsal is a long-running testimonial automation tool with email/SMS request flows, third-party imports, and tiered pricing that scales by customers and visitors. ShowTrust trades that breadth for a free tier, Pro at $4.99/mo per project slot, and a lightweight, no-iframe widget. Here's the honest comparison.
Endorsal has been in the testimonial-automation space for years. It runs email and SMS review requests, imports from Google, Facebook, Yelp, and Tripadvisor, and meters its plans by contacts, monthly visitors, and properties. Its free plan caps at 100 contacts and 1,000 visitors per month, and the Wall of Love comes with the Professional plan at $79/mo ($59/mo billed annually). The top tier, Advanced, starts at $349/mo ($262/mo billed annually).
ShowTrust takes the opposite stance: don't meter the basics. The free tier has no testimonial cap and no visitor cap, Pro is $4.99/mo per project slot, and the embed widget is a small (under 8 kB) script that renders without an iframe and is styled to match your brand. ShowTrust now sends email invites and imports from X, the App Store, CSV and pasted text; the honest trade is that Endorsal adds SMS requests and direct Google, Facebook and Yelp imports.
| Feature | ShowTrust | Endorsal |
|---|---|---|
| Free tier | Unlimited testimonials, no visitor cap | 100 contacts, 1,000 visitors/mo |
| Entry paid plan | $4.99/mo per project slot | $39/mo or $29/mo annual (Starter) |
| Wall of Love access | Free tier | Professional ($79/mo or $59/mo annual) |
| Top paid plan | Pro: $4.99/mo per project slot | From $349/mo or $262/mo annual (Advanced) |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | Professional+ | |
| Lightweight widget (no iframe) | Under 8 kB script | embeds |
| Metered by contacts / visitors | — | |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | partial | |
| Install via AI agent (Claude skill) | — | |
| REST API | Public API (call limits by plan) | |
| Video testimonials | Pro | paid plans |
| Auto-request via email/SMS | Email + reminder | |
| Third-party review import (Google, FB, Yelp) | via paste (AI) |
Pick ShowTrust when
No metering on contacts or visitors — Pro is $4.99/mo per project slot
Wall of Love on the free tier — Endorsal includes it from Professional ($59–79/mo)
Unlimited free testimonials (with a small credit link you can switch off)
A small (under 8 kB) widget, no iframe, styled to match your brand
Install via REST API or an AI agent (Claude skill) — not just dashboard flows
Pick Endorsal when
SMS review requests and deeper automation — ShowTrust sends email invites only
Direct imports from Google, Facebook, Yelp, and Tripadvisor — ShowTrust needs a copy-paste
Automatic product-review collection for Shopify, WooCommerce, BigCommerce, Wix and Squarespace stores
Video testimonials on paid tiers (up to 4K on Advanced)
Longer track record, more templates and integrations for established teams
Pricing
ShowTrust Free covers one project with unlimited testimonials, no visitor metering and a small credit link you can switch off; Pro is $4.99/mo or $49.99/yr per project slot. Endorsal is free up to 100 contacts and 1,000 visitors/mo, then Starter from $39/mo ($29/mo billed annually), Professional from $79/mo ($59/mo billed annually, includes Wall of Love and branding removal), and Advanced from $349/mo ($262/mo billed annually), with contacts, visitors, emails, SMS and video limits scaling by tier. Pricing verified November 2026 — check endorsal.io for current plans.
If you want a wall of love without paying $59+/mo to unlock it and without visitor or contact metering, yes — ShowTrust covers collection (including email invites), curation, and embedding with a free tier for one project and Pro at $4.99/mo per project slot. If SMS requests and direct Google/Facebook/Yelp imports are central to your workflow, Endorsal ships those.
Yes. ShowTrust Pro is $4.99/mo (or $49.99/yr) per project slot. Endorsal runs from Starter at $39/mo ($29/mo billed annually) to Advanced from $349/mo ($262/mo billed annually), and its Wall of Love comes with Professional at $79/mo ($59/mo billed annually). ShowTrust's free tier is also uncapped, while Endorsal's caps at 100 contacts and 1,000 monthly visitors.
Not directly. You can copy reviews from those sites and paste them into ShowTrust — AI splits them into testimonials for you to review — and import X posts, App Store reviews and CSVs directly. Endorsal connects to Google, Facebook, Yelp, and Tripadvisor directly.
No. ShowTrust doesn't cap monthly visitors or contacts on any plan, including the free tier. Endorsal scales pricing with contacts and visitors, with email, SMS and video limits per tier.
Hosted submission page + embeddable wall of love. Free plan forever — no card to start.
The lightweight alternative to the category veteran — free for one project, $4.99/mo per project slot on Pro, with unlimited video. Honest about where Testimonial.to's AI and transcription still lead.
An even leaner, lower-cost wall of love with unlimited free testimonials and unlimited video on Pro — Famewall still wins on audio, review schema and team seats.
Skip the modular plan builder and survey platform for a simple wall of love: free for one project, $4.99/mo per project slot on Pro.