ShowTrust vs Trustmary
Trustmary is a full review-and-survey platform with a modular plan builder: a $29/mo base that climbs into the hundreds per month with add-ons. ShowTrust does the testimonial loop — collect, curate, embed — with a free tier and Pro at $4.99/mo per project slot. Here's an honest comparison.
Trustmary is a broad review, survey and feedback platform with automated review imports, A/B testing and CRM integrations. Its free Solo plan allows 5 survey responses and 200 widget views a month; paid plans are built from a $29/mo base ($25/mo billed yearly, 10 responses and 5,000 views) plus add-ons, and its preset bundles run into the hundreds of dollars per month.
ShowTrust isn't trying to be a platform. It's a focused wall of love: a hosted collection page, curation, and a lightweight, no-iframe widget, with an uncapped free tier for one project and Pro at $4.99/mo per project slot. If Trustmary feels like more tool (and more cost) than you need, that's the gap ShowTrust fills.
| Feature | ShowTrust | Trustmary |
|---|---|---|
| Free tier | Unlimited testimonials, 1 project | 5 responses, 200 widget views/mo (Solo) |
| Entry paid plan | $4.99/mo per project slot | $29/mo or $25/mo yearly base + add-ons |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | ||
| Lightweight widget (no iframe) | Under 8 kB script | embeds |
| Widget-view metering | — | |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | ||
| Install via AI agent (Claude skill) | — | |
| REST API | ||
| Pricing model | $4.99/mo per project slot | Plan builder with add-ons |
| Video testimonials | Pro | |
| Automated review imports (Google, G2, Yelp…) | via paste (AI) | |
| Surveys (NPS / CSAT) & A/B testing | — |
Pick ShowTrust when
Price: $4.99/mo per project slot vs a $29/mo base that grows with add-ons
No metering on widget views or responses — Trustmary's free plan allows 200 views a month
Dead-simple to set up — no platform onboarding required
A small (under 8 kB) widget, no iframe, styled to match your brand
Install via REST API or an AI agent (Claude skill)
Pick Trustmary when
Richer survey tooling (NPS, CSAT) ships today
A/B testing for review widgets
Automated review imports from Google, Facebook, G2, Capterra, TripAdvisor and Yelp
HubSpot, Pipedrive, Zapier and Make integrations for larger marketing stacks
Pricing
ShowTrust Free covers one project with unlimited testimonials and a small credit link you can switch off; Pro is $4.99/mo or $49.99/yr per project slot. Trustmary's free Solo plan allows 5 survey responses and 200 widget views a month; its plan builder starts at $29/mo ($25/mo billed yearly) for 10 responses and 5,000 views, and add-ons such as white-label, premium integrations and review connections raise the price — its preset Starter and Business bundles run $388–$650 a month billed yearly. Pricing verified November 2026 — check trustmary.com for current plans.
For teams that just want a wall of love without a full review-and-survey platform, yes — ShowTrust collects, curates, and embeds testimonials with a free tier for one project and Pro at $4.99/mo per project slot. If you need built-in surveys, A/B testing, or automated review imports, Trustmary is the broader platform.
Yes. ShowTrust Pro is $4.99/mo (or $49.99/yr) per project slot. Trustmary's paid plans start from a $29/mo base ($25/mo billed yearly) for 10 responses and 5,000 widget views, and add-ons push its bundles into the hundreds per month. Both offer a free tier; ShowTrust's has no testimonial or view cap.
No. ShowTrust is focused on collecting and displaying testimonials, not running NPS/CSAT surveys or A/B tests. If those are core to your workflow, Trustmary is the better fit; if you just want social proof on your site, ShowTrust is simpler and cheaper.
Yes, on Pro — customers record in the browser or upload a file, and videos play inline in your wall. Trustmary also collects video testimonials as part of its broader platform.
Hosted submission page + embeddable wall of love. Free plan forever — no card to start.
The lightweight alternative to the category veteran — free for one project, $4.99/mo per project slot on Pro, with unlimited video. Honest about where Testimonial.to's AI and transcription still lead.
A focused wall of love versus Senja's full platform. Lower price and an uncapped free tier, with fewer import sources, no translation and no team seats.
A simpler wall of love without contact and visitor metering — $4.99/mo per project slot vs Endorsal's $29–$349/mo ladder, with the Wall of Love from Professional ($59+).