ShowTrust vs Testimonial.to
Testimonial.to is the category veteran — mature, video-first, and priced like it. ShowTrust is the stripped-down, developer-friendly option: a lightweight, no-iframe widget, a hosted collection page, and Pro at $4.99/mo per project slot instead of $30–$120/mo. Here's an honest, side-by-side look.
Testimonial.to popularised the hosted "Wall of Love" and is the name most founders reach for first. It's a genuinely capable, mature product — especially for video — and its paid plans reflect that: Starter is $30/mo ($25/mo billed yearly), and Ultimate+ is $120/mo per space ($95/mo billed yearly).
ShowTrust takes the opposite stance: do the 90% that actually moves conversion — collect text and video testimonials, curate them, and embed a fast wall of love — for next to nothing. The free tier covers one project with no testimonial cap, Pro is $4.99/mo per project slot, and the widget is a small (under 8 kB) script that renders without an iframe rather than boxing your testimonials inside a frame.
| Feature | ShowTrust | Testimonial.to |
|---|---|---|
| Free tier | Unlimited testimonials, 1 project | 10 text + 2 video (total), 1 space |
| Entry paid plan | $4.99/mo per project slot | $30/mo or $25/mo yearly (Starter) |
| Top paid plan | Pro: $4.99/mo per project slot | $120/mo or $95/mo yearly per space (Ultimate+) |
| Remove vendor branding | Pro | Ultimate and up |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | ||
| Lightweight widget (no iframe) | Under 8 kB script | iframe embeds |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | Video metrics (Ultimate and up) | |
| Install via AI agent (Claude skill) | MCP (Ultimate and up) | |
| REST API | Ultimate and up | |
| Video testimonials | Pro, unlimited | 2 total on Free/Starter, unlimited on Ultimate |
| Email invites | Automated invites (Ultimate and up) | |
| Thank-you rewards | Code or link | eGift cards (Ultimate and up) |
| Bulk / CSV / social import | X, App Store, CSV, paste | X & LinkedIn free; review sites on Starter+ |
| On-site collect button & popups | collecting widget | |
| Webhooks / Zapier | Webhooks on all plans (Zapier via webhook) | Ultimate and up |
| Auto-transcription / AI tooling | — | Ultimate and up |
Pick ShowTrust when
Price: $4.99/mo per project slot vs $30–$120/mo ($25–$95 billed yearly)
Unlimited testimonials on the free tier — Testimonial.to's Free stops at 10 text and 2 video
White-label on Pro — Testimonial.to removes its branding on Ultimate and up
A small (under 8 kB) widget, no iframe, styled to match your brand
Install by hand, via REST API, or by asking your AI agent (Claude skill)
Unlimited video testimonials on Pro, with a countdown and on-screen prompts
Pick Testimonial.to when
Video auto-transcription and an AI testimonial video editor on higher tiers — ShowTrust has none
Imports from social media and 10+ review sites, plus a Chrome extension; ShowTrust imports X, App Store, CSV and pasted text
Extras like NPS surveys, case studies, Brand Monitor and eGift card rewards on higher tiers
Team seats on Ultimate and up — ShowTrust is one login per account
Years in market: more templates, integrations, and a larger track record
Pricing
ShowTrust Free covers one project with unlimited testimonials and a small credit link you can switch off; Pro is $4.99/mo or $49.99/yr per project slot. Testimonial.to's Free plan includes 10 text and 2 video testimonials in total; paid plans are Starter at $30/mo, Ultimate at $60/mo per space and Ultimate+ at $120/mo per space when billed monthly ($25, $50 and $95 a month billed yearly), with a 7-day free trial. Pricing verified November 2026 — check testimonial.to for current plans.
If you need text and video testimonials, a fast embeddable wall, and a low price, yes — ShowTrust covers that with a free tier for one project and Pro at $4.99/mo per project slot, with unlimited videos on Pro. If you rely on auto-transcription, AI tooling, team seats or a long list of integrations, Testimonial.to is the more complete platform.
Yes. ShowTrust Pro is $4.99/mo or $49.99/yr per project slot, and Free costs nothing for one project. Testimonial.to's paid plans are $30/mo (Starter), $60/mo per space (Ultimate) and $120/mo per space (Ultimate+) billed monthly, or $25, $50 and $95 a month billed yearly.
Yes, on Pro. Customers record in the browser with a countdown, your questions on screen and a retake option, or upload a file — up to 5 minutes, with no cap on the number of videos. Testimonial.to adds auto-transcription and AI video editing on its higher tiers, which ShowTrust doesn't have.
The ShowTrust widget is a small (under 8 kB) async script that renders in your page without an iframe. Testimonial.to's Wall of Love embed is an iframe plus a resizer script, so ShowTrust tends to be lighter and blends with your design more easily.
Hosted submission page + embeddable wall of love. Free plan forever — no card to start.
A focused wall of love versus Senja's full platform. Lower price and an uncapped free tier, with fewer import sources, no translation and no team seats.
An even leaner, lower-cost wall of love with unlimited free testimonials and unlimited video on Pro — Famewall still wins on audio, review schema and team seats.
A complete wall of love (collect, curate, embed) vs a video-collection tool. VideoAsk wins on branching video conversations; ShowTrust covers the full loop from $4.99/mo per project slot.