Widget & Integration Glossary

API Integration

An API integration is the process of connecting two or more software applications through their Application Programming Interfaces (APIs) to share data, automate workflows, and extend functionality — enabling, for example, a CRM to automatically trigger a testimonial request whenever a customer reaches a satisfaction milestone.

Embed Code

Embed code is a snippet of HTML, JavaScript, or iframe markup provided by a third-party service that can be pasted directly into a website's source to display external content or functionality — such as a testimonial widget, video player, or review feed — without requiring a full integration.

iFrame

An iFrame (inline frame) is an HTML element that embeds another HTML document within the current page — allowing external content such as videos, maps, forms, and third-party widgets to be displayed as a seamlessly integrated section of the host page, while running in an isolated browsing context.

Review Badge

A review badge is an embeddable visual element that displays an aggregate review score, star rating, review count, or platform certification directly on a website — often linking through to the full review page — serving as a compact, high-credibility trust signal at a glance.

Social Proof Notification

A social proof notification is a real-time or recent-activity popup that appears on a website showing what other customers have recently done — such as 'Maria from Berlin just signed up' or 'James left a 5-star review 2 hours ago' — to create urgency, validate decisions, and reduce hesitation at critical conversion points.

Testimonial Grid

A testimonial grid is a layout that displays multiple customer testimonials simultaneously in a structured grid format, giving visitors an at-a-glance view of widespread customer satisfaction and letting the sheer volume of positive feedback do the persuasive work.

Testimonial Slider

A testimonial slider is a rotating carousel widget that displays customer testimonials one at a time, cycling through them automatically or on user interaction, giving each testimonial focused attention within a compact, space-efficient layout.

Wall of Love

A Wall of Love is a curated, visually compelling display of customer testimonials and reviews on a webpage, designed to showcase the breadth of customer satisfaction and build immediate trust with new visitors through the sheer volume and quality of social proof.

Webhook

A webhook is an automated HTTP callback that sends data from one application to another in real time when a specific event occurs — for example, notifying a CRM the moment a new testimonial is submitted, or triggering a Slack message when a customer leaves a five-star review.

White Label

White label refers to a product or service produced by one company that other businesses can rebrand and resell as their own — presenting it to their customers under their own name, logo, and domain — without any visible attribution to the original creator.

Widget

A widget is a small, self-contained, embeddable component that runs on a website to display or capture a specific type of content — such as a testimonial carousel, rating badge, or live social proof notification — without requiring deep integration with the host site's codebase.